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Which is better / more durable archiving data to DVD? Imation or literal? (or other)?

Looking for a good brand for arhive some data important ... Which is better, Imation or literally ... (or if otherwise, please specify ...) Thanx

In the computer repair shop where I work, only buy Sony DVD. Even respected brands such as Memorex may have an error rate of up to 25%. Sony DVDs are a bit more expensive, but why risking your data?

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