Selectric Typewriter

There are recent posts in marketing forums more concerned
"duplicate content" penalties referred to when creating pages of
conceived as Pay-Per-Click landing pages. First a couple of
definitions:

1. PPC landing page: a page created to accommodate perfectly to the
the contents of a pay per click ads on a PPC ad is created
to "repair IBM Selectric typewriter, then the customer is
directed to a page of "Piel landing, created to accurately reflect
only to repair the brand, rather clickthrough post
home page that tries to repair the generic typewriter.

PPC landing pages should have photos of that mark, perhaps
IBM logo and a link to shipping instructions. Te
then create a different page for each brand you repair,
changing photo and logo of each brand. This
leads to increased sales conversion and works very well.
But it has a disadvantage in relation to engine ranking Search ...

2. Duplicate content penalty: pages with the keyword repeated
focused phrases created to rank well in organic search
results are viewed as a spamming technique. A paragraph with
generic reference to repair the typewriter is written so that
mark is plug and use several times in a
single page. These are seen as duplicate content and
penalized in the ranking algorithms, as has been widely
abused by sites trying to rank well for each brand by
repeat the text in dozens of pages featuring the unique brand and the
different pattern on each page - So labeled as duplicate
content and so frowned upon by search engines.

What to do to avoid duplicate content penalty, while than
creating effective PPC landing pages for better conversion?

Duplicate content in one place is a big problem if done
formally a PPC landing page would be - only swapping out
the name of the mark in one or two paragraphs of text and repetition of
Dozens of times the same text on different pages.

But you are creating landing pages for PPC and not for
organic listings and I will not qualify for organically. So
make PPC landing pages all off-limits to spiders with
just a brand label of each page separately:

Adapted to maintain custom pages PPC landing
indices of the search engines when they are only a few pages. But
If you run a PPC campaign with hundreds of very large
custom landing pages, then solve the problem, putting
the PPC landing pages in one directory as:

href = "http://typewriter-repair.com/PPC/olivetti-repair.html"> http://typewriter-repair.com/PPC/olivetti-repair.html

http://typewriter-repair.com/PPC/smith-corona-repair.html

http://typewriter-repair.com/PPC/ibm-selectric-repair.html

Then, create and publish a robots.txt file that tells us that spiders
stay out of that directory

User-agent: *

Disallow: / PPC /

For organic SEO would ever brand focused pages
with unique content of each of the marks for arguing
peculiarities of each brand and known issues specific to
marks which often need repair and optimize for
Organic SEO and promotion of spiders tracking and an index.

The key is to tell the spiders to stay away from the repetitive
PPC focused pages. Thus, PPC clicks with Web
faithfully reflect visitors clicked on ads, but not
suffer the penalty of duplicate content. Because you WILL
penalized in organic classification if they get dozens of pages of
with differences only brand name in the text - even if you
not intended as false spider food made just for organic
ranking purposes.

Maintaining CFP spiders focused pages is prudent
another reason - It is possible want to create landing pages for PPC
short-term sales, lockouts, one of the articles of a kind
sold or if you leave a mark repair in particular.
You do not want the pages indexed and then remove
from your server, because when the spiders find
which removes the site more Later, you suffer in the standings, because
have missing pages, no redirects.

Best to keep the spiders out of landing pages PPC fully
if they are there only for purposes of CSF. If you are using
technique of multiple pages for organic ranking purposes,
He was then penalized. The best pages of the brand with the PPC
<META NAME = "ROBOTS" CONTENT = "noindex, nofollow"> label or ...

Create a section on your site PPC into a directory of PPC
and then after saying robots.txt spiders stay outside
a directory like:

User-agent: *

Disallow: / PPC /

The search engine game becomes more complex classification as their
we are growing and PPC marketing campaigns may conflict with
organic search engine ranking strategies. Avoid double
sanctions by restricting content landing pages for PPC
spiders and avoid ever being indexed.

About the Author:

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Article Source: ArticlesBase.com - Avoid Duplicate Content Penalty on PPC Landing Pages!

Selectric Typewriter

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