Replacement Lamp

Replacement Lamp
Is there any way around paying that high price for a TV replacement bulb?

I have a big screen, and the cost of lamp replacement over $ 200. Every website I Go to ... Is there a way around that? Auto repair? might consider somewhere to be repaired?

I found the place on the link below has the best prices I've seen in whole projector bulbs. Purchase of the bulb and replacing it yourself is technical repair yourself. No cheap solution, the bulbs blow and you have to replace the cheaper one is not the solution to turn your TV on and the bulb will not wear, but what fun is that?