Fax Kit
and business owners in recent months. I would like to answer this question once and for all now, especially for the PR people should already know the answer.
Media Kits What are and what are they used?
Press kits, which was created to provide information on their company, their products / Services and executives can be given to journalists, sales of equipment for presentations, or anyone who needs information of the company. Press Kits now come in various formats, including kits of paper, online and CD / DVD-ROM. Kits are usually in paper folders with pockets, folders online materials are typically in the company's Web site and may be locked for not giving information to any person not having a code or password, CD / DVD-ROM is a combination of paper and line equipment you hand.
So what will a media kit?
Let's start with the basics (which apply all formats kits):
- Press Releases.
- Company History - This is a story of how the company began to present.
- Fact Sheet Company - This includes a short paragraph about the the company (could be the same as the boiler plate), HQ Address / Phone / Fax / E-mail and other offices, Executive Team Roster and qualifications, Official Launch Date, Website, and any other relevant factual information (eg product designs / cuts, sizes, flavors, etc.
- Corporate Bios and Headshots.
- PR Contact
The advanced items in a press kit include:
- Press Clips - I advise you to send these include no more than a journalist, like most journalists do not want to read other journalists in the press.
- Q & A Sheet - These are the points conversation, and if you feel comfortable, you can release to the press, otherwise, are for internal use and executives.
- Awards Sheet.
- Sales / Product / Price Sheet.
- Games / Quizzes / Puzzles / Top 10 Quotes Data and Industry.
- Product Photos (high resolution).
- Editorials, speeches, statements and Media.
- Newsletters.
- Testimonials.
- Product samples.
- Videos - These apply to online and CD / DVD-ROM kits.
- MySpace / Facebook pages - to apply online and CD / DVD-ROM kits.
- Downloadable Screen Grabs - These apply to online and CD / DVD-ROM kits.
- Downloadable Headshots Executive - apply to online and CD / DVD-ROM kits.
- Downloadable Logos - to apply online and CD / DVD-ROM kits.
- Anything else you feel is relevant information I would like someone you know about your company.
I hope this answers the question. If someone has additional elements that have been placed in the kits, other than those listed above, please share your creativity with us!
About the Author:
Jocelyn is an accomplished communications professional with more than fourteen years experience in the entertainment, consumer, new media and non-profit industries. She is responsible for securing interviews, media placement and full PR campaigns.
Since co-founding JBLH Communications, the client roster includes; Play Clay, The New York Comedy Expo, The Samuel Waxman Cancer Research Foundation,Brain Surgery Worldwide, and The Child Center of NY.
You may also find articles by Jocelyn at the TalentZoo.com website under Very Public Relations.
Article Source: ArticlesBase.com - Let's Talk About Press Kits
Fax Kit
Fax Kit
